Read The End of Business as Usual for Social Media Insights, Research and Trends
At the end of each year and into the beginning of the next, we take stock of where we’ve been and where we are about to go. TV shows and magazines look back on the significant events of the year, and then prognosticators predict what’s yet to come. One of the best prognosticators out there (although he may not take to being called that) is Brian Solis ( @briansolis ). In 2010 he wrote the book Engage , which leads you through the specific steps you need to take to conceptualize, implement, manage and measure a social media program. I had the privilege of interviewing Brian Solis for an article I wrote for Personal Branding Magazine. In some ways, he reminded me of Matthew Broderick’s character Ferris Bueller; fun, smart and super-savvy about the ways of the social media environment and how to play it. Solis knows how to navigate, pull the technological strings and use these tools to business advantage.
Confusion Doesn’t Look Good On You: Profile Your Way To Clarity
If confusion and overwhelm was an outfit, I would tell you to take it off, because it doesn’t look good on you. If it’s old, worn out and faded, then let it go.
Small Business Story of the Year: The Rise of Alternative Lending
Supporting small business was among the top economic stories of the year, and the rise in lending to those growing companies was the most important development in 2011. It’s a story we saw developing since the credit crunch tightened the spigots on funding for small businesses. When the big banks said no, small banks and non-bank lenders increasingly said yes.
Restructuring Over the Downturn
Flowcharts are fun.
Small Business Marketing Ideas for Us All
You’ll probably never get enough small business marketing tips since marketing remains the most important part of what your small business does. Here are some ideas you won’t want to be without to make customers take a second look at who you are and what you do
Should You Do It Yourself (DIY) or Pay the Experts (PTE)?
It’s the big mistake that we have the power to fix. But it’s also the kind of thing that we could spend a lifetime getting wrong—without intervention. When should you do it yourself (DIY) and when should you pay the experts (PTE) to do it for you?
Green Business Trend: Aiming for Carbon Zero
Being an eco-conscious business once was impressive enough.
Her Success is Frightening
How can a talent for applying horror film makeup be transformed into a multi-million dollar business? Read this roundup and discover more about how special and creative talents and abilities can be transformed into the most unique businesses as well as how to operate those businesses once created. Success Stories Unexpected opportunities turn to thriving business .
5 Internet Marketing Predictions for 2012
When a new year begins, we business owners wonder what’s in store for the upcoming 12 months. After all, with technology moving faster than ever, who could have foreseen the takeover (then falter) of daily deal sites a year ago
