Every two weeks we put together a list of key events for small businesses and entrepreneurs. The following Small Business Events Guide contains worthwhile events for those wanting to grow their businesses: Entrepreneur Magazine’s 2012 Growth Conference January 11, 2012, Long Beach, CA Coming soon to the Long Beach Convention Center — a full-day of seminars and opportunities to help you achieve your biggest branding, sales and profit goals. Plus, a chance to hear first-hand and learn from the experiences of the Entrepreneur of 2011 winners in a special awards luncheon
There hasn’t been very much written about Foursquare. When I did a search for the number of books on Foursquare compared to Twitter, Facebook and LinkedIn, I wasn’t surprised to find that Facebook had the most and Foursquare had the least. Twitter came in at number 2 and LinkedIn at number 3.
Believe it or not, the economy is slowly getting better. I’ll grant you, the last two calendar quarters for which we have numbers (2nd and 3rd quarters, 2011) have seen pretty sluggish growth but it was growth nonetheless. Meanwhile, the NFIB reports two consecutive months of improved (if still pretty low) Small Business Optimism Indices, the National Association of Home Builders notes a positive trend in multifamily housing construction that bodes well for the near future, and the National Retail Federation tracked better-than-expected consumer spending during the holiday shopping season (see below)
Satisfaction is king and if you don’t believe that, look to Netflix. If you fail to take customer satisfaction into consideration, if you don’t give your customers a great experience, they don’t come back. It’s really that simple. And surprisingly, price won’t necessarily bring them running back to you in droves either. These are some of the surprising findings from the ForeSee-E Retail Satisfaction Index that Brent Leary explores with Larry Freed of ForeSee in this interview. Small Business Trends: Can you tell us a little bit about Foresee
Well it’s a new year, and I can’t think of a better way to start off than with a fresh sales graph cartoon! I love coming up with different ways to play with a line or bar graph, and then sort of reverse engineering it to see what sort of a business or product it might fit. For example, with this cartoon I was playing with the idea that when the line hit the side of the graph that it might bounce back the other way. So, after a few minutes of playing with some different choices (tennis balls, pogo sticks, etc…), those little rubber super bouncy balls came to mind and all of a sudden that line made perfect sense.
The decision of whether to build or buy a business is only one of the choices you’ll face as you begin your entrepreneurial career. Here’s a look at some news and resources you might find enlightening. Business Basics Will you build or buy your business ?
Where are you online? What’s your domain name and what are your keywords? If you don’t choose keywords relevant to your product or service, then your people (your customers and prospects) can’t find you.
The Weight Watchers and Jenny Craig commercials are already on the air, and so are the ads for gym memberships. The start of a new year motivates people to assess their lives and try to improve. Weight loss company sign-ups peak in January and fitness centers are always full at the start of the year.
It’s that time of year when everyone is making New Year resolutions to improve their lives in the months ahead, from health to relationships to finances. Another worthy consideration is how to make your business (and life in general) eco- friendlier in the year ahead