The 10 Brand Questions Every SMB Must Answer
Not to get sentimental on you, but a new year is quickly approaching. I know, it just sort of sneaks up on you. And with that new year c0kes the perfect opportunity to evaluate your brand, look at the value you’re bringing your customers and recommit yourself to improving upon that over the next 12 months.
6 Ways SMBs Can Benefit From LinkedIn
We talk a lot about how small business owners can use blogs, Facebook and Twitter to aid in lead generation, build awareness and grow their audiences. But one social network that doesn’t get quite the same love or attention is LinkedIn. Because of that, you may be surprised to know that LinkedIn has more than 1 million members , according to TalentHQ.
5 Metrics to Measure the Health of Your Community
Sure, you’re active in social media, but as a responsible small business owner you know that it’s your site and your own community where you should be building your home base. This is where you direct people you meet in other outlets and it’s where you’re trying to form the real conversations and conversions, because this is the only site that you control.
Merchant Circle Survey Shows Early 2011 SMB Trends
Last week Merchant Circle released its quarterly Merchant Confidence Index , painting an eye-opening picture of the state of the industry, where small business are at, and who may just win the daily deal wars after all. As an SMB, it’s something I’d encourage you to take a look at. First, some background: Merchant Circle’s online survey was conducted between April 30th and June 6th and was sent to a random sampling of its audience of more than 1.6 million local businesses.
5 More SEO Strategies for SMBs to Avoid
Toward the end of last year I shared six common SEO mistakes that small business often fall victim to and how they could avoid them. As there are obviously more than six mistakes that often plague our Web sites, I thought today we’d dig into a few more
Who’s Working for You? Can You Trust Them?
Everybody needs a team in order to build a successful business, but who is on your team–and can you trust them?
How Social Media Lets SMBs Work Faster
When talking to small business owners about social media, the argument I hear most often for their lack of involvement is they “don’t have time.” SMB owners are notoriously busy, known for wearing multiple hats, juggling responsibilities and working long hours. I understand that. And that’s exactly why you should be investing in social media
Are You a Bubblehead?
If you’re like many small business owners, you work in a bubble.
5 Ways to Tune Up Your Content for 2011
It’s that time of year. The time where you start looking at your website and tilt your head wondering if it’s starting to sound a little stale to readers
