5 Reasons Google+ Is Worth It For SMBs
In case you haven’t heard the news: Traffic to Google+ jumped 55 percent in the month of December and is expected to hit 400 million users by the end of 2012. I know, it’s almost impressive, right? But many small business owners are still completely ignoring the platform, either because they’re not sure how to use it or they don’t think it’s any different from more-established networks like Twitter and Facebook
4 Questions to Ask Yourself About Content
Most of us have been told that we need more unique, relevant content on our websites. We need stuff that will differentiate us from our competitors, convert customers and give the search engines something to rank us for
Getting Bloggers To Blog About You
Getting the attention of bloggers is one way to get word out about your business today. This marketing is part of building your brand and is an important part of making any small business successful. Here’s how… Marketing Getting bloggers to blog about you .
Matt Cutts Reinforces Hot Google Trends For SMBs
There are a lot voices for a small business owner to listen to. There are the people in your niche who are telling you the best way to do something, there are industry blogs, there are forums, and there are the other marketers whose success you’re trying to emulate. Sometimes, in all of that, it can be difficult to know which voices are worth trusting and who really knows what they’re talking about
The Complete Idiot’s Guide to WordPress Is Smart Reading for all Bloggers
Many people do not want to admit to their weaknesses, and sometimes they find ways to make light of their foibles–or at least enjoy a comedian’s light satire. Jeff Foxworthy once joked how being a redneck means “a glorious absence of sophistication.” So imagine how refreshing admitting to a lack of glorious WordPress sophistication can be with a book like The Complete Idiot’s Guide to WordPress by Susan Gunelius (@susangunelius)
5 Metrics to Measure the Health of Your Community
Sure, you’re active in social media, but as a responsible small business owner you know that it’s your site and your own community where you should be building your home base. This is where you direct people you meet in other outlets and it’s where you’re trying to form the real conversations and conversions, because this is the only site that you control.
The ROI of Social Media
What’s the return on investment for your social media. It certainly depends upon what you are trying to accomplish with your social media campaign.
Google Cans Third Party Reviews From Places. Now What?
Have you taken a look at your Google Place Page listing lately? If not, may I suggest you go take a look now?
Google Panda: Forcing Businesses to Create Better Content
If you haven’t paid any attention to the news around Google Panda but use content to market your business, here’s what you need to know. Google recently changed the way it ranks websites with content in search engine results. So all the dozens of article directories (also known as content farms) are no longer ranking at the top of search results
Not Content at All
I have a big bag of tricks I use to jumpstart my head when I’m in a writing drought. Reading the paper, making lists, pretending to stare out the window while I take a nap.
