Confusion Doesn’t Look Good On You: Profile Your Way To Clarity
If confusion and overwhelm was an outfit, I would tell you to take it off, because it doesn’t look good on you. If it’s old, worn out and faded, then let it go.
4 Questions to Ask Yourself About Content
Most of us have been told that we need more unique, relevant content on our websites. We need stuff that will differentiate us from our competitors, convert customers and give the search engines something to rank us for
Constant Contact Introduces Facebook Campaign Tool
Today, email marketing company Constant Contact announced its newest social media marketing product, Social Campaigns. Designed with the small business owner in mind, Social Campaigns will help companies grow their fan base on Facebook, Twitter and LinkedIn, as well as drive engagement.
Save the Date: Twitter Chat, October 20, About Branding
On Thursday, October 20, 2011 at 8 PM Eastern time I’ll be on a Twitter chat hosted and sponsored by FedEx Office®. And I’d love to have you join us! Bring your questions, bring your expertise, bring your advice for others in the small biz community. The topic is going to be branding – how to brand your business online and off, cost effectively.
Become a Provider of Choice: Shift Your Focus to Customer Experiences
Griffin Hospital earns customer loyalty, and accolades, by creating customer experiences. Griffin Hospital’s efforts to understand the lives of patients and their families has earned them extreme customer loyalty. Their goal was to imagine what it would be like to be the patient so they could improve the experience for both patients and their families
13 Tools to Help You Become a Master Marketer
Last year, I spoke to author, Entrepreneur.com writer and social media expert Starr Hall . We discussed who the best people were to target and how to use all of my platforms and relationships to get the best coverage and promotion.
6 Lead Generation Strategies for Local Businesses
Small businesses advertising in their own local market often operate under the “big local lie.” It’s common to see small business owners who have tricked themselves into believing that they don’t need to advertise at all and can rely solely on referrals for lead generation and repeat sales. These small businesses will quickly discover that relying on referrals alone will cause them to get stuck in a growth holding pattern. Let’s look at six ways smart local businesses can get more leads.
One Marketing Event Can Have Lasting Payoffs
The hordes of cars waiting to fill up their tanks at Chirag Patel’s eight-pump gas station in Georgia alarmed me. Had something happened in the world and I missed it because my radio was turned off today? I pulled in and at first I didn’t hear the music or smell the hot dogs because I was so fixated on the number of cars and the ones that were still coming
